Transforming healthcare experiences at CK Birla Hospital
🔍 Overview
CK Birla Hospital revolutionized its patient engagement strategy by integrating an intelligent WhatsApp Bot and Rich Messaging system powered by SJ Technologies. The result: smoother appointment journeys, quicker support, and a digital-first care experience that puts patients first.
🏥 About CK Birla Hospital
CK Birla Hospital is a leading healthcare institution with a strong focus on compassionate care, clinical excellence, and advanced technology. Known for its maternity, fertility, orthopaedics, and oncology care, it emphasizes personalized health journeys and patient trust. Seamless communication plays a vital role in achieving this.
🎯 The Goal
- Digitize appointment & consultation booking
- Provide easy access to reports, prescriptions & follow-ups
- Reduce front desk & call-center dependency
- Build a connected, responsive post-discharge care system
💡 The Solution: WhatsApp Bot + Rich Messaging
SJ Technologies deployed:
- Smart WhatsApp Support Bot
- Enables patients to instantly book, cancel, or reschedule appointments
- Collects patient info (MRN, DOB, doctor preference) for quick action
- Sends timely reminders and post-consultation alerts
- Shares hospital directions, department timings, FAQs, and more
- Interactive Rich Message Workflow
- Clickable messages for “Book Appointment,” “Download Report,” “Speak to Expert,” etc.
- Pre-set quick-reply buttons for FAQs, prescriptions, billing & surgery queries
- Allows sharing of vaccination records, discharge summaries, and diet charts
- CRM Integration + Performance Dashboard
- Real-time syncing with CK Birla’s patient record system
- Advanced analytics tracking response time, message delivery, service ratings, and repeat bookings
🏆 The Success
Redefining Care Journeys Through Automation
The partnership between CK Birla Hospital and SJ Technologies resulted in major wins for both patient satisfaction and operational flow:
- 🚀 120% rise in appointment self-booking via WhatsApp within 2 months
- 🧾 Over 25,000 digital reports & summaries shared, cutting front-desk pressure
- 📊 Reduced query response time by 1.2 days through instant replies and reminders
- 🌟 Boosted patient trust index by 45%, improving retention & word-of-mouth referrals
- 🔁 Seamless care continuity, especially for maternity and surgery follow-ups
With SJ Technologies, CK Birla Hospital has embraced a digitally-driven care model making healthcare not just efficient, but deeply patient-connected.
💬 CK Birla Says Health Services, CK Birla Hospital
“SJ Technolgies enabled a digital leap in how we engage with patients—offering them clarity, speed, and empathy at every step. We’ve gone beyond just automation; we’ve humanized healthcare delivery.”
— Director, Digital Health Services, CK Birla Hospital
Hosp
📞 Want These Results for Your Hospital?
Craft patient-first experiences with smart automation & care messaging.
Contact Nitin Mehta: +91 99718 88531
