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Revolutionizing customer connections with SJ Technologies, driving engagement and conversations forward

🔍 Overview 

Casio India enhanced its customer interaction by integrating a smart WhatsApp Bot & Rich Message Workflow through SJ Technologies. This drove improved engagement, faster service, and higher satisfaction—reshaping their digital support ecosystem. 

🏢 About Casio 

A global pioneer in electronics—especially musical instruments, watches, and calculators—Casio has captivated millions in India with its reliable, innovative products. Maintaining exceptional after‑sales service is vital to preserving that reputation. 

🎯 The Goal 

  • Provide easy, automated warranty registration & support 
  • Reduce time-to-resolution and call‑center load 
  • Engage users post-purchase to boost retention 
  • Create a seamless digital customer journey 

💡 The Solution: WhatsApp Bot + Rich Messaging

SJ Technologies delivered: 

  1. WhatsApp‑based Warranty & Support Bot 
  • Post-purchase invitation to register warranty via WhatsApp 
  • Bot collects order details, serial number, purchase proof 
  • Sends instant confirmation and registration certificate 
  • Offers self‑help (FAQs, troubleshooting) and service‑centre locator 
  1. Interactive Rich Messages 
  • Carousel messages featuring “Register Warranty”, “Book Service”, “Locate Centre” 
  • Quick‑reply buttons for easy follow‑up actions 
  • Ability to send PDF invoices and post‑service feedback forms 
  1. CRM Integration & Analytics 
  • All interactions synced with Casio’s CRM 
  • Analytics dashboard tracks registrations, service requests, feedback scores 
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The Success Surge in customer engagement & post-purchase satisfaction 

The collaboration between Casio India and SJ Technologies ushered in a dynamic evolution in customer communication—bridging the gap between product purchase and service support through automated, intelligent messaging journeys. 

  • 🎯 Witnessed an outstanding 120% surge in customer engagement, setting a new benchmark in post-purchase digital interaction 
  • ⚙️ Achieved an impressive 50% improvement in operational efficiency, streamlining warranty registration and service workflows 
  • 🧾 Seamlessly facilitated the registration of over 45,000 warranties in a single month, reinforcing Casio’s commitment to customer care 
  • 💬 Enhanced Customer Satisfaction (CSAT) by 47%, driven by instant query handling, easy service access, and faster resolution 
  • 🕐 Reduced average response time by 2+ days, transforming the traditional support model into a proactive, always-on experience 

With SJ Technologies’ intuitive automation, Casio has not only elevated customer satisfaction but also redefined how after-sales support should feel—quick, convenient, and customer-first. 

💬 Casio Says 

“SJ Technologies enabled us to transform our after‑sales into a proactive, customer‑centric journey—reducing manual support, accelerating problem resolution, and enhancing trust.” 

— After‑Sales Head, Casio India 

📞 Want These Results for Your Brand? 

Elevate your customer experience with automated post-purchase journeys. 

Contact Nitin Mehta: +91 99718 88531Â